Lifecycle marketing, analytics infrastructure, CRO & automation systems for ecommerce and SaaS.
Start a projectLifecycle marketing, analytics infrastructure, CRO & automation systems for ecommerce and SaaS.
Start a projectLifecycle marketing, analytics infrastructure, CRO and automation for ecommerce and SaaS — and, increasingly, the AI layer on top. One person, the whole revenue system.
I design and build the infrastructure behind repeatable growth — lifecycle programs, analytics stacks, experimentation frameworks, and automation that keep working long after the launch.
Onboarding, retention, winback and VIP flows built in Klaviyo, HubSpot and Mailchimp — architected around behavior, not calendars.
GA4, server-side tagging, attribution & reporting that gives the team a single source of truth — not three dashboards disagreeing.
Landing pages, checkout flows and on-site experimentation programs grounded in qualitative and quantitative data.
Zapier, n8n and custom integrations that connect Shopify, CRMs and ad platforms so data — and revenue — move on their own.
Two focused engagements for what’s changing fastest — how customers discover you through AI, and how you put AI to work inside the business. The lifecycle and revenue work above doesn’t go anywhere; this is the layer on top.
When buyers ask ChatGPT, Claude or Perplexity what to buy, do you show up? LLM visibility audits and positioning to get your brand into the answer — before the shortlist is formed.
Explore AI Visibility →Agent training, orchestration-layer implementation and ongoing management — putting AI to work across your marketing and operations, not just buying another tool.
Explore AI Systems →A decade of campaigns and systems recognised by the design, advertising and email communities.
Featured
Gold · Advertising
Silver · Advertising
Winner
Click any piece to open a full-size preview of the live artifact.
Tell me a bit about the business and what you’re trying to move — I’ll reply within two business days.
Something went wrong. Please check your details and try again.
A selection of outcomes from recent engagements across ecommerce and SaaS.