AI Systems · Agents & Orchestration

Put AI to work — properly.

Most teams have bought AI tools. Very few have built systems that actually run — agents that do real work, connected to real data, managed so they stay reliable. That gap is where the value is, and it’s what I design, train and operate.

Steve Mansfield
Revenue Systems
Architect

“I build the agent and orchestration layer that turns ‘we’re using AI’ into work that ships — without you in the loop for every step.”

Selected work for
JD Sports IKEA Booking.com Burger King Microsoft
The gap

Buying AI isn’t the same as running it.

Most businesses now have a drawer full of AI subscriptions and a handful of clever prompts. What they don’t have is a system — something that takes a goal and produces reliable output on its own.

Most teams · today
Tool + Tool + Tool You, gluing it together
What good looks like
Goal Agents Orchestration Reliable output

A subscription is not a system. The value lives in the orchestration — the layer that makes agents, your data and your existing stack work together without someone babysitting every step.

What I build

Three layers. One working system.

Engagements usually start with one workflow and expand. The point is always the same: AI that produces trustworthy work, repeatably, with a human in the right places — not every place.

01

Agent Training & Design

Agents scoped to real tasks — designed, instructed and tested until the output is something you’d actually send.

  • Task decomposition — what to automate, what to keep human
  • Prompting, tools and context design
  • Guardrails so it fails safely, not silently
  • Evaluation against real cases, not demos
02

Orchestration Layer

The connective tissue — agents, data and apps wired into reliable, repeatable workflows.

  • n8n, Zapier, Make and custom code
  • APIs, webhooks and MCP integrations
  • Connected to Shopify, Klaviyo, CRMs and your data
  • Human-in-the-loop review where it matters
03

Management & Operations

The part most people skip. A system that stays reliable, accurate and cost-controlled as it scales.

  • Monitoring, logging and quality checks
  • Iteration as models and needs change
  • Cost and token control — no runaway bills
  • Run it for you, or hand it to your team with docs
Where it pays off

The work that quietly eats your week.

The best first projects are the repetitive, judgement-light tasks that drain time from people who should be doing higher-value work.

01

Marketing Operations

Campaign throughput
  • Briefing, first-draft copy and asset generation
  • QA, proofing and pre-send checks
  • Reporting pulled together automatically
02

Lifecycle & CRM

Owned revenue
  • Segment building and audience logic from data
  • On-brand copy and variant generation at volume
  • Flow logic drafted, then reviewed and shipped
03

Content & Production

Scale without headcount
  • Templating, repurposing and resizing
  • Localisation and translation at volume
  • Product and listing content from source data
04

Internal Ops & Data

Hours back
  • Research, summarising and routing
  • Data cleanup, enrichment and tagging
  • Pulling answers out of scattered systems
Foundations

Systems thinking, not hype.

The agent layer is new; building reliable systems that connect tools, data and people isn’t. This is the ground the AI work is built on.

The Listings Factory

50%+ Faster production
Problem

A property-marketing team bottlenecked by slow, technical production, limiting campaign velocity.

What was built

A bespoke templating engine that halved build time and let non-technical staff launch polished campaigns independently — the same automation instinct that now underpins agent work.

Marketing Automation

Always-on Owned workflows
Problem

Revenue and data trapped between Shopify, CRMs and ad platforms, moved by hand and prone to breaking.

What was built

Zapier and n8n integrations connecting the stack so data — and revenue — move on their own. The orchestration layer agents now plug into.

How it works

A simple engagement.

No six-month transformation programme. We find one thing worth automating, build it properly, and prove it before going wider.

01

Map

We find the highest-leverage workflows — where agents genuinely add value, and where they’d just add risk.

02

Build & Train

I design the agents, wire the orchestration, and test against real cases with evals — until the output is trustworthy.

03

Run & Manage

Monitor, iterate and control cost. I either operate it alongside your team or hand it over — but it keeps working.

Work with me

Let’s find what’s worth automating.

Tell me where the time goes and what AI you’re already paying for. I’ll reply within two business days with a candid view on what’s worth building — and what isn’t.

No pitch decks. No sales funnel. Just a direct reply from me.

The window

The teams that build the systems — not just buy the tools — pull ahead.

Right now the advantage is going to the businesses quietly turning AI into reliable, running systems while everyone else is still experimenting. It compounds. If you’d rather be early than catching up, let’s start with one workflow.

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